Taking Our Own Customization Challenge: We’re Improving for You

We at ICI Homes want to build a home that truly fits you. Giving potential clients the opportunity to sit with one of our experienced design professionals to discuss floorplans or brainstorm design challenges is how we’ve done business for nearly five decades — and it’s something we take great pride in.

But, it’s not how many of our peers do it.

“Nine out of ten builders in Jacksonville and in most of the state of Florida do not do customization,” says a representative from ICI Homes’ Custom Home Division. “A small custom builder who builds just 10 fine homes a year can do that. But we’re a company who builds over 600 homes a year.”

So how can a large homebuilder continue to prioritize customization? By doubling down on our history of listening to clients, tweaking floorplans, and completely redesigning when applicable — often with no additional cost.

Key takeaways

  • ICI Homes stands out as one of the few large homebuilders in Florida that offers true customization—even designing from scratch—often at no additional cost.
  • Our experienced design pros meet with hundreds of buyers annually, bringing their unique visions to life through collaborative floorplan solutions.
  • Customization is a company-wide commitment, empowering buyers across all regions to create homes that reflect their lifestyles, not just standard layouts.
  • Whether in person or virtually, ICI Homes makes the design process seamless, transparent, and inspiring—because we believe your home should be built around your imagination.

Activating Our Intentions

At ICI Homes, our design specialists meet with hundreds of potential buyers each year — many of whom love our communities but are unsure about finding a home that fits their lifestyle. Our team listens carefully, takes feedback, and collaborates to create conceptual plans that demonstrate just how easy it is to build outside the box.

“It surprises people,” says a member of our customization team. “They don’t always believe it’s that simple — that we’ll sit down, listen, and make their ideas work. But when they see it come to life, they walk away saying, ‘I’m so glad I came in. I didn’t think this was possible.’”

This philosophy isn’t limited to one region or one team — it’s a company-wide initiative. From North Florida to the Gulf Coast and everywhere in between, ICI Homes is expanding what’s possible for homebuyers across the state.

Why do you, a potential home buyer, need to know this?

If you’re a homebuyer who’s felt frustrated trying to find a floorplan that works — or maybe you’ve walked away from a builder who wouldn’t customize — know that ICI Homes is different. We’re committed to meeting you where you are and creating a home that suits your life, not just your lot.

We believe that by empowering our clients to be part of the design process, we not only sell more homes, but create more meaningful relationships. The result? Genuine satisfaction and priceless word-of-mouth recommendations.

The Future of Customization is Now

Our design experts are bringing this hands-on approach to all our markets, meeting one-on-one with buyers who are ready to turn a vision into a floorplan. Whether in-person or virtually via services like FaceTime or Zoom, our goal is to make the process seamless, transparent, and exciting.

So, if you’re ready for a customized home-buying experience that puts you first, talk to us today. At ICI Homes, we don’t just build homes — we build dreams, designed and built around your imagination.

Ready for your customized home-buying experience? Talk to us here.